Why West Valley examines the West Valley’s competitive advantage and the dynamic factors contributing to the region’s growth. Today, more than 1.7 million people call the West Valley home, and its population over the next five years is projected to grow at twice the national rate of growth. The West Valley’s large talent pool, affordable cost of living, ease of doing business, and availability of land has attracted healthcare, distribution and advanced manufacturing companies to the region over the last several years. An influx of residents, businesses and amenities are helping the region shed its image as a bedroom community, earning its reputation as a great place to live, work and play.