Transform Business Outcomes

Digital Advisory

Advisory of corporate real estate clients on how to leverage digital technology and data in order to transform their business models and their sources of competitive advantage.


What do we mean by ‘Digital’?

CBRE Digital Advisory advises customers in the corporate real estate (CRE) industry on the strategic, tactical and operational challenges posed by digital transformation. The service covers virtually all CRE segments (office buildings, logistics, retail, hotels, residential properties etc.) and all stakeholders (investors, landlords, tenants, developers, financiers). We act as strategic partners for our clients in identifying and leveraging competitive advantage by applying new technologies and data to all areas of digitalization, i.e. digitalizing client interfaces and operations as well as new disruptive business models. 

Our digital strategies, our innovation and technology consultants, along with our CRE industry experts are considered thought leaders in their respective fields. They draw on our global digital and innovation ecosystem and use our central business analytics capabilities in developing strategies and recommendations for implementation substantiated by data. As the world’s largest provider of services for corporate real estate we offer our clients the benefit of our extensive expertise and experience in the digital transformation of almost all areas of the real estate industry.

Our Services

  1. Digital Strategy and Transformation in Real Estate

    The point of departure entails an intensive analysis of the status quo of digitalization within the company, drawing on our tried-and-tested methodology for the analysis and development of digital and innovation strategies. In the process, we scrutinize any existing digital and innovation strategies. The outcome of the process is a vision and strategy aligned to the client’s organization that is comprehensible both for senior executives and for the individual employees, along with a clear transformation road map. We take account of the willingness of all employees to embrace change and assist in gradually improving digital competence and capabilities. In accordance with our end-to-end approach, we also provide support during the implementation of the measures identified, in close cooperation with our global implementation units. Our sprint methodology enables us to tailor our advisory services at any time to the current requirements of the client organization.
  2. Real Estate Data and Monetization

    Our aim is to transform our clients’ data into a strategic asset. Our understanding is that new technologies are only as effective as the quality of the data driving them and the expertise of the organization using them. The data existing in many companies are insufficiently structured. Based on a data assessment and through optimizing the data architecture and the operating model, we make the valuable data of our clients visible and usable. Visual analytics, robot process automation (RPA) and the setting in place of business intelligence dashboards ensure efficient and transparent management reporting. Based on the information derived therefrom, we use agile methods to develop new data-based business models, which then creates new sources of income for our clients.
  3. Real Estate Innovation as a Service

    CBRE Digital Advisory provides support for companies in developing and optimizing their own innovation and digital capabilities. In addition, we point the way forward through the PropTech maze and provide an overview and access to our global PropTech ecosystem. Our globally aligned Technology & PropTech Scouting is not an end in itself but identifies important innovation sources for our clients, paving the way for defined options for action in the implementation of innovative ideas. With our agile software development experts, we provide on-site support with realization in the form of prototypes or executable solutions or assist in scaling with the help of our global development centers.
  4. Real Estate IT in Digital Age

    An IT application environment that underpins the strategic digital and business objectives is imperative for a successful digital transformation. CBRE Digital Advisory evaluates the IT application environments of our clients in terms of their functionality for current and future requirements of the respective area business. We not only detect white spots or redundancies but also work together with our clients in closing any gaps in their digital capabilities. Our experienced enterprise architects and our proven digital reference and best practice models provide support in establishing digital-ready IT and advise on the ways in which our clients’ new digital services can be integrated into the business model and IT environment.

Our Leadership Team