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As an international real estate service provider, CBRE supports the hotel industry with specialist hotel and real estate expertise.


Working for the hotel industry with heart and soul

The hotel and hospitality industry is on the route back to economic success – with some adjustments to its business models. There is a great need for advice and support: now is the time to set the right course for the future. It is difficult to do this without global industrial and real estate expertise.

The hotel industry has been disproportionately affected by global crises of recent years, but hotel properties have now become interesting again, and in the medium term they will once again achieve their previous values. Nonetheless, there is a lot going on in this sector including changes in business travel, tourist behaviour and price sensitivity. This makes it all the more important for operators and owners of hotel properties to review their business models critically, and consider options for repurposing.

Worldwide hotel expertise

With our distinctive hotel and real estate expertise and in-depth market knowledge, and as an integrated part of CBRE’s global network, we are world leaders in this sector. Our experienced hotel teams, who have the hotel industry at their heart, work every day for their clients in this sector to safeguard their interests and ensure their success.

Factors behind successful hotel investments

Success in a hotel investment is made up of several factors. An ideal combination of location, brand, management, facilities, fit-out and technology offers the greatest chance of success. An accurate assessment of the macroeconomic situation and current and future market trends is therefore also essential. Cross-border investments are the rule rather than the exception for investors, developers, lenders and clients in the hotel industry. We keep a close eye on the global markets and offer tailored solutions. This is why our clients in Europe, the Middle East and Africa (EMEA) rely on our hotel teams for a wide range of issues:

In Europe, we are present in Germany, Austria and Switzerland as well as in the United Kingdom, Ireland, Norway, Finland, France, the Netherlands, Spain, Portugal, Italy, Poland and the Czech Republic. 

IHIF | 15.04.24 - 17.04.24

Further information about the trade fair and how to make an appointment with our team on site.


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Related Services

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  • Thanks to their expertise in the real estate and capital markets, CBRE's real estate finance experts can offer optimal real estate financing.