Our Goal
CBRE Digital Advisory advises customers in the commercial real estate (CRE) industry on the strategic, tactical and operational challenges posed by digital transformation. The service covers virtually all CRE segments (office buildings, logistics, retail, hotels, residential properties etc.) and all stakeholders (investors, landlords, tenants, developers, financiers). We act as strategic partners for our clients in identifying and leveraging competitive advantage by applying new technologies and data to all areas of digitalization, i.e. digitalizing client interfaces and operations as well as new disruptive business models.
Our Digital Expertise
Our digital strategies, our innovation and technology consultants, along with our CRE industry experts are considered thought leaders in their respective fields. They draw on our global digital and innovation ecosystem and use our central business analytics capabilities in developing strategies and recommendations for implementation substantiated by data. As the world’s largest provider of services for commercial real estate we offer our clients the benefit of our extensive expertise and experience in the digital transformation of almost all areas of the real estate industry.
Our Advisory Approach
Digitalization is our passion, and the digital challenges of our clients are our motivation. Our advisory approach places great emphasis on co-creation, meaning close collaboration with the client throughout the entire advisory process, from developing the strategy, the vision and the concept through to prototype development, support with the transformation and on to realization and implementation. The process focuses on the client and the client’s project. Harnessing agile and creative methods, from design thinking through to scrum, as well as the continuous contribution of our extensive experience in current industry-specific and technological trends, flanked by global industry research, form an integral part of our advisory approach.
Our Services
Our clients ask:
- What is the status quo of digitalization in our company and what are the trends that influence our business?
- What would a digital and innovation strategy for our company consist of?
CBRE Digital Advisory’s response:
The point of departure entails an intensive analysis of the status quo of digitalization within the company, drawing on our tried-and-tested methodology for the analysis and development of digital and innovation strategies. In the process, we scrutinize any existing digital and innovation strategies. The outcome of the process is a vision and strategy aligned to the client’s organization that is comprehensible both for senior executives and for the individual employees, along with a clear transformation road map. We take account of the willingness of all employees to embrace change and assist in gradually improving digital competence and capabilities. In accordance with our end-to-end approach, we also provide support during the implementation of the measures identified, in close cooperation with our global implementation units. Our sprint methodology enables us to tailor our advisory services at any time to the current requirements of the client organization.
Our clients ask:
- What requirements must the data architecture and the associated operating model fulfil?
- Which additional sources of income do new data-driven business models enable?
CBRE Digital Advisory’s response:
Our aim is to transform our clients’ data into a strategic asset. Our understanding is that new technologies are only as effective as the quality of the data driving them and the expertise of the organization using them. The data existing in many companies are insufficiently structured. Based on a data assessment and through optimizing the data architecture and the operating model, we make the valuable data of our clients visible and usable. Visual analytics, robot process automation (RPA) and the setting in place of business intelligence dashboards ensure efficient and transparent management reporting. Based on the information derived therefrom, we use agile methods to develop new data-based business models, which then creates new sources of income for our clients.
Our clients ask:
- What are the relevant digital and technological trends in the real estate sector?
- How can we incorporate existing innovative ideas into the field of real estate in the implementation?
CBRE Digital Advisory’s response:
CBRE Digital Advisory provides support for companies in developing and optimizing their own innovation and digital capabilities. In addition, we point the way forward through the PropTech maze and provide an overview and access to our global PropTech ecosystem. Our globally aligned Technology & PropTech Scouting is not an end in itself but identifies important innovation sources for our clients, paving the way for defined options for action in the implementation of innovative ideas. With our agile software development experts, we provide on-site support with realization in the form of prototypes or executable solutions or assist in scaling with the help of our global development centers.
Our clients ask:
- Does my application environment resonate with my strategic corporate goals?
- Are there white spots or redundancies, particularly in comparison with reference and best practice enterprise architecture models?
CBRE Digital Advisory’s response:
An IT application environment that underpins the strategic digital and business objectives is imperative for a successful digital transformation. CBRE Digital Advisory evaluates the IT application environments of our clients in terms of their functionality for current and future requirements of the respective area business. We not only detect white spots or redundancies but also work together with our clients in closing any gaps in their digital capabilities. Our experienced enterprise architects and our proven digital reference and best practice models provide support in establishing digital-ready IT and advise on the ways in which our clients’ new digital services can be integrated into the business model and IT environment.
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