Our Goal

CBRE Digital Advisory advises customers in the commercial real estate (CRE) industry on the strategic, tactical and operational challenges posed by digital transformation. The service covers virtually all CRE segments (office buildings, logistics, retail, hotels, residential properties etc.) and all stakeholders (investors, landlords, tenants, developers, financiers). We act as strategic partners for our clients in identifying and leveraging competitive advantage by applying new technologies and data to all areas of digitalization, i.e. digitalizing client interfaces and operations as well as new disruptive business models. 

Our Digital Expertise

Our digital strategies, our innovation and technology consultants, along with our CRE industry experts are considered thought leaders in their respective fields. They draw on our global digital and innovation ecosystem and use our central business analytics capabilities in developing strategies and recommendations for implementation substantiated by data. As the world’s largest provider of services for commercial real estate we offer our clients the benefit of our extensive expertise and experience in the digital transformation of almost all areas of the real estate industry. 

Our Advisory Approach

Digitalization is our passion, and the digital challenges of our clients are our motivation. Our advisory approach places great emphasis on co-creation, meaning close collaboration with the client throughout the entire advisory process, from developing the strategy, the vision and the concept through to prototype development, support with the transformation and on to realization and implementation. The process focuses on the client and the client’s project. Harnessing agile and creative methods, from design thinking through to scrum, as well as the continuous contribution of our extensive experience in current industry-specific and technological trends, flanked by global industry research, form an integral part of our advisory approach. 
How digital ready is your real estate business? Find out with our Digital Maturity Check for Real Estate